Madame Paulette
The Proposal
Madame Paulette, a renowned upscale dry cleaner in New York City, embarked on a new venture with the launch of stainkit.com. The Madame Paulette Stain Removal Kit, a convenient and portable version of their highly sought-after stain removal service, debuted alongside the owner's appearance on the popular Rachel Ray show. As a UI/UX expert designer, I was entrusted with the task of revamping the website, creating a modern and visually captivating design while preserving the timeless black and gold aesthetic that defines the Madame Paulette brand. To enhance the user experience, I introduced a deep red accent color to guide users' attention to key areas of the website.
Role
Designer & Developer
Challenge
With a tight timeline of just two weeks, the project required immediate action. Our primary objective was to ensure that the website could handle the anticipated surge of customers upon the product launch, while also sustaining customer interest once the initial buzz subsided.
Tools I Use
Wordpress
Google Analytics
Adobe Suite
Key Objective
Our main goal was to swiftly convert website visitors into customers by providing them with valuable information on how to effectively utilize the new Madame Paulette Stain Removal Kit. We aimed to create a seamless user journey that instilled confidence in the product and motivated visitors to make a purchase.
Solution
To craft an impactful design, I immersed myself in the Madame Paulette brand by studying their existing website, previous email campaigns, physical mailers, and other printed materials. By drawing inspiration from these sources, I formulated a design system that modernized the brand's visual identity without diluting its iconic black and gold palette. The addition of a deep red accent color strategically directed users' attention to important sections and calls to action, enhancing usability and engagement.
To expedite the launch and facilitate efficient selling, I leveraged my coding skills and quickly acquired proficiency in WordPress, the optimal platform for rapid deployment. Integrating Google Analytics provided invaluable insights into website traffic, enabling us to make data-driven decisions for further optimization. I collaborated with videographers, assisting in scriptwriting for instructional videos, to ensure customers had clear guidance on product usage.
In conclusion, the revamped Madame Paulette website for the Stain Removal Kit elevates the stain removal experience, merging modern design aesthetics with the brand's iconic black and gold signature. By leveraging WordPress, Google Analytics, and engaging instructional videos, we created a platform that not only captured the attention of customers during the initial launch but also sustained long-term interest. The new website serves as a powerful tool to convert visitors into customers, offering them an informative and delightful journey as they discover the benefits of the Madame Paulette Stain Removal Kit.